Bills Dropping Ticket Prices for Toronto Series

Ticket prices to see the Buffalo Bills in Toronto have been dropped by an average of 17 per cent for this coming season, including more than 11,000 seats that will be available at less than $100.

Two things that have occurred over the past several months influenced the change: the economic downturn and negative feedback received on pricing from fans who attended the first two games of Bills Toronto Series last season.

“During the off-season we asked our customers for feedback on the Bills Toronto Series. This price adjustment, developed in conjunction with the NFL and the Bills, is a result of that feedback,” said Phil Lind, vice-chairman of Rogers Communications Inc. “Sports leagues and teams around the world are taking similar steps to make their products more accessible. We are conscious of these challenging economic times and are more committed than ever to providing Toronto sports fans with an outstanding NFL experience.”

The Bills played one preseason and one regular-season game in Toronto during 2008. The pre-season game was so under attended because of the high prices that people were giving away tickets on the street just to save face. The regular season game against Miami in December was announced as a sellout but was not a packed house either.

The Buffalo Bills continue to have the lowest priced tickets in the NFL, with an average of $51 and have already stated that prices will freeze for the 2009 season. Rogers Communications Inc. hold the rights to the Toronto games until 2012 and will likely have to keep prices at par with the Buffalo prices if they want the games to be a success.