Friday, April 10, 2009

Not So Comcastic: TV Provider to Bounce NFL Network

The long-running feud between the NFL Network and Comcast is about to come to an end, and subscribers will be the ones to lose this one. On April 30th, the end of the current contract, Comcast will no longer broadcast the NFL Network.

At the core of the increasingly contentious stalemate: Comcast does not carry the NFL Network as part of its basic package, charging a monthly premium to access the channel as part of its digital sports tier.

Comcast wishes to continue the agreement under the same terms. The NFL Network, however, will not agree to a contract that would keep the network on the sports tier.

"We have offered to carry the network under the agreement's current terms, but the NFL has not accepted the offer," said Comcast spokeswoman Sena Fitzmaurice. "We believe an extension of the current agreement is in the best interest of NFL fans so that they will have the same access they presently enjoy."

The NFL Network wants to become part of the basic digital package, which reaches a significantly larger viewership and would generate more revenue for the NFL. Comcast has approximately 2 million sports tier customers. The company reaches an estimated 40 million homes via cable and satellite television.

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